author

Writing from Experience. Leading with Intention.

I didn’t begin writing to build a platform.

I began writing to make sense of leadership, responsibility, faith, failure, and growth—both personally and professionally.

My work as an author is shaped by more than 15 years of executive leadership experience across business, nonprofit, association, education, and community sectors, including service as a President & CEO of a Chamber of Commerce. It is also shaped by seasons of rebuilding, reflection, fatherhood, coaching, faith, and the quiet moments where clarity is earned rather than assumed.

As a leader, I’ve sat in boardrooms, led teams under pressure, navigated burnout and disengagement, and wrestled with the tension between results and people. As a coach, father, and man of faith, I’ve learned that sustainable success—at work and in life—requires more than effort. It requires focus, discipline, and alignment with what truly matters.

My books reflect these two worlds.

They are not written to impress.
They are written to serve—leaders, individuals, and anyone navigating complexity, responsibility, or transition.

Focus on what's important now
how leaders create impact, belonging, and performance in a fractured workforce

Focus on What’s Important Now is a leadership book written for executives, senior leaders, managers, and boards who are responsible for both people and performance—and who sense that the old rules no longer work the way they once did.

Leaders today are not failing because they lack effort, intelligence, or strategy. They are failing because focus has drifted—from impact to activity, from clarity to urgency, and from meaning to metrics alone.

In this book, I introduce Impact on Investment (IOI)—a practical leadership lens that completes traditional ROI thinking by helping leaders evaluate the human impact of their decisions, communication, and expectations. When leaders understand their impact, performance becomes sustainable rather than forced.

This book explores:

Why pressure without clarity erodes trust and results
How leaders translate expectations instead of replicating what worked for them
Why belonging and accountability are not opposites—but reinforcements
How clarity, trust, and meaning drive engagement, ownership, performance, and retention

Focus on What’s Important Now is designed to be applied, discussed, and taught. It serves as the foundation for my keynote speaking, leadership workshops, and executive facilitation—helping organizations realign people and performance in moments that matter most.

momentum
rebuilding your live one step at a time

Momentum is a very different kind of book.

It is not a leadership manual.
It is not a performance framework.
It is a rebuilding book.

Written during one of the most difficult seasons of my life, Momentum speaks to individuals who are navigating burnout, loss, transition, or identity fracture—often while still carrying responsibility for others. It is a quiet companion for those who feel stuck, weary, or uncertain about what comes next.

This book reframes momentum not as speed or achievement, but as:

Faithfulness over flash
Discipline when motivation is gone
Small, intentional steps taken consistently
Rebuilding identity before rebuilding outcomes

Momentum is personal, reflective, and spiritually grounded. It is often shared rather than promoted—gifted to someone in transition, recommended quietly, or read during seasons of rebuilding. It represents the inner work that shapes who we become before it ever shows up in how we lead.

How the Books Connect

These books are not a series.
They are not sequential.
They are written for different seasons.

Momentum is the inner rebuild.
Focus on What’s Important Now is the outer application.

Momentum explains who I became.
Focus on What's Important Now explains how I lead.

Together, they reflect a simple truth I’ve learned over time:

You cannot lead others well externally if you have not done the work to rebuild internally.

beyond the books

My writing is part of a larger conversation that continues through speaking and podcasting.

On the Simply Dadvice Podcast, I explore fatherhood, balance, growth, and the lessons learned in everyday life.

On the upcoming The Business Wrap Podcast, I sit down with business owners, leaders, and influencers to unpack the experiences, mistakes, and insights that shape meaningful success.

Across books, stages, and conversations, my work centers on the same question:

What’s Important Now—and how do we live and lead accordingly?

explore more

Visit the Speaking page to learn about keynotes and leadership sessions
Listen to Simply Dadvice and The Business Wrap for real conversations with real leaders
Connect with me on LinkedIn for ongoing leadership insights and dialogue

COLIN DIAZ

author Writing from Experience. Leading with Intention.